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10 Reasons to
Franchise
1. FRANCHISING: The most successful way to grow a business without
huge capital investment or financial liability towards leases or
personnel. When you franchise your business you create a business
model for other entrepreneurs to utilize and grow their own
operations without incurring any liability on yourself. This method
of growth allows the business model to expand with virtually
unlimited amounts of capital, benefiting you as the Franchisor with
increased income as each new unit opens.
2. CONTROLS : Manual: A Franchisor's operations manual address
operational issues leading to efficiency and customer satisfaction.
The operations manual is the bible of the new Franchisee. It details
all of the operations procedures that you the Franchisor has
developed in you business and allows your Franchisee to progress
rapidly and understand business procedures that are proven with your
operations.
3. FRANCHISE FEES AND ROYALTIES : A Franchisor is able to charge
an initial franchise fee usually between $10,000 to $25,000 when the
franchise agreement is signed and an ongoing royalty which normally
is 5% to 15% of the franchisee's gross volume. The major income for
the Franchisor is the Royalty that each Franchisee pays to you on a
weekly or monthly basis.
4. LOW CAPITAL OUTLAY : When a franchise unit is opened, the
burden of capital is shifted to the new franchisee. All costs of
land, building, improvements, equipment, furniture, furnishings,
inventory, supplies and working capital are the responsibility of
the franchisee. This is why the amount of capital to expand your
business by Franchising is virtually unlimited. Each new Franchisee
brings their own assets and credit to your business to expand it so
that you have no increased liability or borrowing necessary.
5. SELF-MOTIVATED OPERATORS ( FRANCHISEES ) : As a general rule,
an owner / operator is more dedicated than the average corporate
employee. When a person operates their own business, with their
capital invested and have a direct personal liability for the
performance of the business, the potential for success is greatly
multiplied.
6. FRANCHISES HAVE LOWER FAILURE RATE : Only 2% to 4% of
franchisees of a proven franchise concept fail, whereas 65% of new
businesses fail within the first three years of operation. The
reason that Franchise are usually more successful is that the
Franchisee has access to proven business procedures, developed by
the Franchisor, and thereby eliminates many costly errors that cause
a non-franchised business to fail.
7. PAYROLL TAXES : Unit employee salary, tax and tax reporting
burdens are shifted to the franchisee. The franchisee is an
independent contractor and its employees aren't the employees of the
franchisor. The Franchisor is not liable for the Franchisees labor
costs and receives the Royalty from the gross volume of the
operation, no matter what the costs to the Franchisee are.
8. NO DIRECT LIABILITY FOR FRANCHISEE'S ACTIONS : Generally a
franchisor is not responsible for the franchisee's actions or those
of the employees of the franchisee. By Franchising your business,
instead of expanding it yourself, you have transferred the liability
to the Franchisee in all aspects of the operations. The Franchisee
is solely responsible for their own actions and cannot implicate you
as a responsible party since the Franchisee operates under a
completely separate corporate structure then the Franchisor.
9. QUICK MARKET PENETRATION : The Franchisor enters into new
markets in different states without a large capital expenditure. By
Franchising you can expand into markets which would be virtually
impossible to develop from your own base of operations by utilizing
the Franchisee's localized contacts and understanding of the new
markets.
10. FAILURE OF UNITS : If a franchisee fails there is a loss of
royalties to the Franchisor, however the loss is not as significant
as if it were a company owned store. This loss is only the Royalty
that would have been generated for you from the Franchise operation
if it had succeeded. Many times it is possible to replace and
ineffective Franchisee with a new operator and keep the Royalty from
the established business flowing to you the Franchisor.